Software for Operational & Business Intelligence | 01/09/2015 | GenesisIT,Hull

Understanding the difference between OI and BI

Genesis Business Systems Blog

You get a lot of terms in business that seem to appear out of nowhere and before long everyone is using them but few people can really tell you what they mean.

Operational Intelligence (OI) and Business Intelligence (BI) would have to be two such terms. Our ERP software partner, Greentree has recently written a series of blogs explaining what the two terms mean and how they work together to give you a comprehensive view of your business operations, systems, processes and data.

In its OI vs BI blog, Operational Intelligence is described as being able to tap into “data and business processes to change actions in real-time across the entire fabric of your business. It quite literally connect the dots for your organisation so that no matter what your role is, you can deliver the best outcome, each and every time.

“Business Intelligence, on the other hand, focusses on with the longer term. It’s about using business data to forecast and plan for the future - but it can’t do much about the here and now.”

The point is made that most businesses find the two approaches complementary: “OI is used to streamline everyday functions, backed up with the in-depth analysis of BI. It’s about what a business needs at any one time.

Usually, if a business wanted to take advantage of both BI and OI it needs to purchase two different software solutions or as add-ons to their business management solution. One of the first things that attracted us to Greentree was its ability to have a holistic view of your entire business, using one integrated business management system.

Greentree4 has Operational Intelligence built into its fabric - it’s integral to Greentree, no matter what you’re using it for. When it comes to Business Intelligence, Greentree4 offers a specialised suite, Greentree IQ* which uses QlikView to deliver high-level BI functionality including business analysis and reporting.

We recommend you have a read of Greentree’s blog on OI and BI and check out some of the great case studies of how other companies around the world are coming to grips with turning these acronyms into actions. Then if you’d like to take a more detailed look of what it means, we are more than happy to give you a hands-on demonstration of what OI and BI could look like for your business.

To find out more about Greentree take a look at our product page.

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